About SIMPLY FREE.
My Story
Chloe Roach
Founder & CEO
During my sophomore year of college, my basketball career ended suddenly, and with it came a struggle with depression and anxiety. At the time, I didn’t fully understand what I was experiencing, which made it difficult to articulate or share my feelings. For a long time, I suffered in silence, masking my emotions until they became impossible to ignore. That experience taught me how important it is for athletes to care for their mental health as much as their physical health.
The Beginning of SIMPLY FREE.
Driven by my personal journey through the sudden end of my basketball career and the impact it had on my mental health, I founded SIMPLY FREE. in 2019. My mission: to educate athletes about mental health, empower them to prioritize both mind and body, and create a community that supports growth beyond the game.
What We Do
Through SIMPLY FREE., I combine my passions for:
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Sports – the discipline and lessons that shaped me.
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Mental health advocacy – breaking stigma and creating safe spaces for athletes.
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Clothing – wearable reminders that spark awareness.
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Mentoring – guiding athletes in life on and off the court.
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Community – building connections where athletes feel seen and supported.
Together, these pillars help athletes take care of their minds and bodies, build confidence, and thrive personally and professionally.
Let's Connect
Have questions or want to schedule a workshop or mentoring session? Email me today!