I was an athlete struggling with my mental health...
During my sophomore year of college, my basketball career ended suddenly. With it came depression and anxiety that I didn’t fully understand at the time.
Because I couldn’t fully process what I was feeling, I struggled to articulate it or share it with others. For a long time, I suffered in silence, masking what I was going through until it became impossible to ignore.
That experience taught me something I still carry today — athletes need to take their mental health as seriously as their physical health.
Chloe Roach
Founder & CEO
The Beginning of SIMPLY FREE.
Driven by my personal experience with the sudden end of my basketball career and its impact on my mental health, I founded Simply Free in 2019.
The mission was simple — educate athletes on mental health, encourage balance between mind and body, and build a community that supports growth beyond sport.
What I Do
Through SIMPLY FREE., I combine sports culture, mental health advocacy, and storytelling to support athletes beyond performance.​
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​Apparel
Clothing designed as wearable reminders of mindset, identity, and mental strength.
​Mentorship
One-on-one guidance for athletes navigating pressure, identity, and life beyond sport.
Workshops
Team environments focused on mental performance, communication, and resilience.
​Community
Creating spaces where athletes feel seen, understood, and supported.
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Everything is built to help athletes strengthen both mind and body — and thrive beyond the game.
Work With Me!
If you're an athlete, team, or organization looking to prioritize mental performance, identity, and growth beyond sport — reach out to schedule a mentorship or workshop session.