Founder & CEO
Chloe Roach
During my sophomore year of college, my basketball career ended suddenly, leading to a struggle with depression and anxiety. At the time, I didn’t fully understand what I was experiencing, which made it difficult to articulate or share my feelings. For a long time, I suffered in silence, masking my emotions until they became impossible to ignore.
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In 2019, inspired by my personal journey, I founded SIMPLY FREE. with a mission to educate athletes about the importance of mental health and empower them to prioritize both their mental and physical well-being.
Through SIMPLY FREE., I’ve been able to combine my passions for sports, mental health advocacy, clothing, mentoring, and creating a sense of community to inspire athletes to take care of their minds and bodies.
Our Mission
Our mission at SIMPLY FREE. is to empower athletes to prioritize their mental health. We believe that mental well-being is the foundation for success, both on and off the field, and we’re committed to breaking the stigma surrounding mental health in the athletic community.
Through our work, we aim to create spaces where athletes feel supported, understood, and equipped to navigate the unique pressures they face. Whether it’s through thoughtfully designed apparel that sparks conversation, one-on-one mentoring sessions, team workshops, or impactful events, we strive to provide athletes with the tools and resources they need to build resilience, manage stress, and thrive in all areas of their lives.
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SIMPLY FREE. is more than a brand—it's a movement to remind athletes that their mental health matters just as much as their performance.